Importance of Digital marketing in the new era.

Digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.

But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.

PPC, or Pay Per Click, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear alongside, and increasingly above the non-paid organic search results. The search engine is then paid every time a user clicks on the sponsored listing.

What is Affiliate Marketing ?

To define affiliate marketing is that it’s a technique where other publishers and websites will promote your business. Basically the way it works is that an affiliate is rewarded every time a visitor, customer or sale for your business is generated through an advertisement on their web site. There are many different ways compensation is provided, but the concept remains consistent—you pay them for generating business for you. If a viewer is at the affiliate’s web site, and the affiliate doesn’t quite have what they’re looking for, they can easily click over to your web site. It’s an increasingly popular technique for those seeking to maximize they’re staying power on the web.

Google Adwords

AdWords (Google AdWords) is an  advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on  keywords.
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading "Sponsored Links" found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website

When choosing keywords for your AdWords campaigns different matching options are available. The two main keyword match options include the following:

• Broad Match: This reaches the most users by showing your ad whenever your keyword is searched for.
• Negative Match: This option prevents your ad from showing when a word or phrase you specify is searched for.
• Phrase Match: Your ad is shown for searches that match the exact phrase.
• Exact Match: Your ad is shown for searches that match the exact phrase exclusively.

When using AdWords keywords are also used to determine your cost of advertising. Each keyword you choose will have a cost per click (CPC) bid amount. The bids specify the maximum amount you're willing to pay each time someone clicks your ad (the maximum cost-per-click) A higher CPC bid can allow your ad to show at a higher position on the page.

What is SEO ?

SEO stands for “ Search Engine Optimization.” ... All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

we optimize our websites to get the better results in search engines such as google and bing.